Research
Define the products, audiences, messages and objections worth testing.
AMPLIADDo you want to scale your marketing?
Increase your brand exposure with the high quality production you need to post 100 times a day.
SCALE MY ADS NOWTikTok Facebook Instagram
The Ampliad system
One connected system.
More useful ways to learn.
Research becomes concepts. Concepts become executions. Media results direct what gets made next.
Direct
Turn the strategy into 150 human-directed creative concepts.
Build
Capture the product, then develop 3,000 platform-specific executions.
Deploy
Organise and activate the library across TikTok, Facebook and Instagram.
Learn
Feed live performance back into the next creative cycle.
Paid-ad research from TikTok and Meta
More. Better. New.
The creative advantage compounds.
More creative creates more opportunities to find what connects. Better creative gives every impression a stronger chance to work. New creative keeps the system supplied with fresh ways to reach people. The platforms’ own paid-ad studies support all three.
More
A larger supply gives paid-social systems more useful options to serve, rotate and learn from.
TikTok study7+
unique paid creatives
11.7% higher ad recall, 1.6× purchase intent and 4.4% higher awareness in Europe and Israel.
Meta study20+
creative assets
29% lower median incremental cost per purchase in Advantage+ Shopping campaigns than campaigns with fewer assets.
Better
Volume cannot rescue weak work. Every new execution still has to earn attention and fit its platform.
TikTok × System12.5×
higher awareness lift
High-emotion ads also produced 1.7× higher ad-recall lift and 2.9× higher brand-association lift.
Meta study34.5%
lower cost per result
For Reels ads using vertical 9:16 video, audio and safe-zone messaging compared with image ads.
New
Fresh angles and formats help reach different people while reducing reliance on tired creative.
TikTok study+10–12%
more conversions
Observed when advertisers added more new paid creatives to their ad groups and refreshed them weekly.
Meta study+9%
incremental reach
A diverse mix of formats and messages also produced up to a 32% improvement in CPA.
The Ampliad position
The research supports the direction. Ampliad scales it aggressively—building a far deeper supply of finished, high-quality creative for continual selection, deployment and refresh.
These are results reported by TikTok and Meta from their respective paid-ad research. They support the principles behind Ampliad’s production model, but they do not guarantee that any campaign will reproduce the same results.