Campaign architecture
Campaigns, ad groups, audiences, objectives and naming conventions are organised for clear testing.
AMPLIADAd management
Creating the volume is one discipline. Deploying it intelligently is another.
Ampliad can take the finished creative into TikTok and Meta, manage the campaign rhythm and turn live performance back into useful creative direction.
Prepare
Build the media system around the creative supply.
TikTok and Meta allocation
Creative is assigned across TikTok, Facebook and Instagram according to platform role and campaign priority.
Tracking readiness
Conversion events, measurement requirements and reporting inputs are checked before deployment.
Trafficking and scheduling
Approved ads are uploaded, mapped, quality-checked and scheduled into the agreed campaign structure.
Operate
Keep the campaign moving after launch day.
Budget pacing
Spend is monitored against the agreed plan so delivery stays controlled across the cycle.
Creative rotation
Ads are introduced, held, refreshed or retired according to the testing plan and live signals.
Performance monitoring
Campaign delivery and creative-level performance are watched throughout the working week.
Fatigue detection
Frequency, falling response and repeated exposure signals are used to identify when creative needs to change.
Learn
Turn media signals into the next creative decision.
Creative analysis
Results are read by concept, hook, message, product, audience and format—not only by the final file.
Creative refresh recommendations
New directions and replacements are prioritised from what the campaign is revealing.
Reporting and commercial context
Clear reporting connects delivery and creative learning to agreed business metrics.
Closed learning loop
Management insights feed directly back into Ampliad’s creative direction for the next production cycle.
Weekday client support
Direct support is available Monday to Friday, 9am–5pm, throughout an active management cycle.